Privacy Policy

Last Updated: January 1, 2024


People should be free to celebrate their loved ones in end-of-life services that are personalized and focused on what matters most to them. The funeral industry today focuses too much on profit over people, burdening families with hidden costs and trying to force their funeral wishes into a box (an overpriced, black box, that is). After.com is here to ensure that these burdens are lifted as people navigate their loved one’s end-of-life celebrations, with affordability, transparency, and world-class care.

  1. This Privacy Policy contains our general policy (the “Policy”) governing the privacy expectations of you and your deceased relatives while using www.After.com or the related Services (as that term is defined in the General Terms and Conditions, available at www.After.com, (collectively, the “Network”). AS A GENERAL POLICY, IF YOU WISH ANY INFORMATION TO REMAIN PRIVATE OR PROTECTED DO NOT SHARE IT WITH US. WE DO NOT WANT TO COLLECT ADDRESSES, NAMES, OR ANY OTHER PERSONALLY IDENTIFIABLE INFORMATION. WE DO NOT PROCESS, SUB PROCESS, TRANSMIT, RECEIVE, OR IN ANY WAY HANDLE DATA OF THE LIVING. WE ARE A FUNERAL, CREMATION, END OF LIFE SERVICE AND RESOURCE PROVIDER. EVEN IF YOU ORDER DIRECTLY FROM US, ALL PAYMENT INFORMATION WILL BE HANDLED BY A THIRD-PARTY PLATFORM WHO WILL PROCCESS YOUR DATA OUTSIDE OUR VISIBILITY OR CONTROL (E.G. STRIPE, SQUARE, ETC.). IF YOU DO NOT WANT EMAIL OR TELEPHONE NUMBER INFORMATION STORED OR SHARED IN A NETWORK, THEN DO NOT USE THAT NETWORK. IF YOU WISH YOUR TELEPHONE NUMBER OR EMAIL TO REMAIN PRIVATE OR CONFIDENTIAL, OR DO NOT WANT THAT INFORMATION TO BE TREATED AS PUBLICLY AVAILABLE INFORMATION ABOUT YOU IN THE NETWORK, DO NOT GIVE IT TO US AND DO NOT USE THE NETWORK. AGAIN, WE RESERVE THE RIGHT TO SHARE ALL INFORMATION YOU SHARE WITH US ABOUT YOUR DECEASED AND YOURSELF, WITH OTHERS. IF YOU GIVE US YOUR EMAIL OR YOUR TELEPHONE NUMBER, YOU ACKNOWLEDGE AND AGREE THAT ITS PUBLICLY AVAILABLE DATA, NOT PERSONALLY IDENTIFIABLE INFORMATION, AND NOT PROTECTED BY ANY REGULATIONS, LAWS, RULES, OR DUTIES OF CONFIDENTIALITY OR PRIVACY. YOU EXPRESSLY AGREE TO WAIVE ANY CONSUMER OR PRIVACY RIGHTS OR PROTECTIONS FOR THIS PUBLICLY AVAILABLE INFORMATION AND ACKNOWLEDGE AND AGREE THAT WE HAVE NO WAY OF ASSOCIATING THAT PUBLICLY AVAILABLE INFORMATION WITH YOU UNLESS YOU EXPRESSLY CHOOSE TO HAVE IT ASSOCIATED WITH YOU. IN SUMMARY, IF YOU CONSIDER YOUR CURRENT EMAIL OR TELEPHONE NUMBER PRIVATE DO NOT SHARE IT WITH US, INSTEAD CREATE AND PROVIDE A NEW PUBLIC NUMBER OR EMAIL TO BECOME A MEMBER OF OUR NETWORK. BY USING THE NETWORK, YOU EXPRESSLY REPRESENT THAT YOU WISH THE NUMBER OR EMAIL YOU PROVIDE TO BECOME PUBLICLY AVAILABLE INFORMATION AND DO NOT WISH THAT EMAIL OR PHONE NUMBER TO REMAIN PRIVATE BUT RATHER WANT IT TO BE PUBLICLY AVAILABLE, SEARCHABLE BY US, OTHER USERS, PARTNERS, VENDORS, AND THE BRAND ASSOCIATED WITH THE NETWORK. WE WANT YOU TO FEEL COMFORTABLE, SO IF YOU HAVE ANY QUESTIONS ABOUT THIS PLEASE CONTACT US. WE ARE HERE TO TRANSPARENTLY, AND CAREFULLY SERVE YOUR DECEASED.

  2. Payment Processing. You agree to use our authorized payment methods and/or payment portal, as directed by us from time to time. Such portal is controlled by a third party, and may contain additional terms and conditions, and may either receive payment via wire, or other method. You agree to be responsible for convenience, credit card, administrative, handling or other third-party processing fees. In no event will the terms and conditions of your payment portal, platform, bank, financier, or provider, be imposed on us, as the terms herein govern and control. If you are a “Brand” promoting our Services or “Vendor” selling our Services, we may accommodate requests to use a third-party payment system or payment facilitation software provided that the requesting party agrees to be responsible for any fees or charges imposed by such third-party payment system or payment facilitation software (a “Payment Portal”). Our accommodation of your platform or portal, use of or affixing of a signature to any such Payment Portal, or other terms and conditions introduced by you or a vendor related to a vendor’s, or your third party’s software, statement of work, invoice, purchase order, Payment Portal, or similar instrument, does not constitute an agreement or modify the existing agreement with us.

  3. Payment Card Data. When purchasing Services, we may permit you to pay with a credit card or other form of electronic currency. All such payments will be handled by a third-party payment platform (e.g. Stripe or Square) of our choosing which may change from time to time. We will not have visibility to or access the payee’s name, telephone number, address, or electronic payment card information. Please note if you do purchase something from us, it has no redeemable cash value. Therefore, except for refunds which may be permitted from time to time, you cannot exchange something you buy from us back into cash or another form of currency, and they have no redeemable value outside one of the Services.

  4. USERNAME AND CONTACT INFORMATION: We do not want to collect or keep your actual name, your address, online identifier, Internet Protocol address, country of residence, or other similar identifiers, date of birth, or any other identifiable information that can be used to identify you directly or indirectly. You may change your username, but you acknowledge and agree it is against our policies for you to create a username that can be used to identify you directly or indirectly, and you agree not to do so. If you do recreate a username with a first and last name like “TomSmith123” or “LukeSkywalker777”, because of our anonymity policy, we will reasonably assume that it is NOT your actual name, but that every name used in a username is false name. This means that you agree to not use your first and last name, or any other handle or username that is associable with you. Because it is anonymous and random, we will treat your username as publicly available information (as that term is defined in our future-version of the General Terms and Conditions available at www.after.com/legal/terms (“Terms”) (which you have agreed govern and control this policy and override any inconsistency between this policy and the Universal Terms). If you desire to keep your email or telephone number private, please obtain a new email or telephone number you are willing to allow to be used publicly to interact with the Networks. We expect you to keep information that can be associated with you to identify you directly or indirectly, out of the Networks and will treat the username, telephone number, and email you do provide to us as Publicly Available Information.

  5. PRIVACY LAWS ARE INAPPLICABLE. We are a funeral home, end of life, cremation service provider. Privacy laws like HIPAA, and other laws designed to protect the living do not apply to the deceased. By creating an account, or membership with a Network or using any of the Networks you agree that you are anonymous and your account or membership is not indirectly or directly associable with your actual identity, or primary or associable telephone number or email, and therefore this relationship is beyond the scope of General Data Protection Regulation (“GDPR”), as enacted by the European Commission, the California Consumer Privacy Act (“CCPA”) and or any other state privacy laws or regulations. Because your membership and related contact information are deemed Publicly Available Information, you hereby authorized us to introduce your username, email, or telephone number to the Brands, and their vendors and clients, for the purpose of synergies and/or collaborative benefit to enhance your After experience. Consequently, if you desire to keep your email or telephone number private, please obtain a new email or telephone number you are willing to allow to be used publicly to interact with the Networks. If you do not agree with this Privacy Policy, in general, or any part of it, do not use the Network or Networks.

  6. PAYMENT PROCESSING AND MARKETING ACTIVITIES. All payment processing and marketing interactions or activities will be conducted by third parties (“Processors”) or by the Brands or vendors on the Networks. Because your activities on the Network will create a separate business relationship between you and the Brand (if one does not already exist) we let the Processors or Brands engage with you directly if they desire further interaction. We will not provide the Processors or Brands with any information related to your identity other than the Publicly Available Information you provide to us, namely the username, telephone number, or email address you created to join the Networks. As such, these Processors or Brands may reach out to your username, email or telephone number directly and ask you to volunteer additional information about you. But that is between you and the Processors or the Brand. We have no visibility into that exchange or any exchange between you and a Processor or a Brand and will be unable to identify you directly or indirectly due to your interactions with the Processors or Brands.

  7. POTENTIAL FUTURE APPLICABILITY. If at some point in the future, we decide to collect, store, process, subprocess, manage, maintain, or otherwise access information that can be used to identify you directly or indirectly, this Privacy Policy will then address regulatory requirements of the jurisdictions in which the Networks operate, including the General Data Protection Regulation (“GDPR”), as enacted by the European Commission, the California Consumer Privacy Act (“CCPA”) and or any other applicable state privacy law or regulation. However, that is not our current intent or design. Therefore, and specifically, we do NOT collect any of the following from anyone, let alone from California residents:

    CATEGORY

    EXAMPLES

    Identifiers

    E-mail address, unique personal identifier, online identifier, Internet Protocol address, country of residence, or other similar identifiers.


    Information under the California Customer Records statute

    “Personal Information” described in subdivision (e) of Section 1798.80 (California Customer Records statute). This means any information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, social security number, address, telephone number, passport number, driver’s license or state identification card number, bank account number, credit card number, debit card number, or any other financial information.

    Commercial information

    Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies on our site

    Internet or other similar network activity

    Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement

    Geolocation data

    Physical Address, or other location information

    Inferences drawn from other personal information

    Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

  8. PERIODICALLY REVIEWED. This Privacy Policy is periodically reviewed to ensure that any new obligations and changes to our business model are taken into consideration. We may amend this Privacy Policy at any time by posting an amended version on our website.

  9. UNDESIGNATED DATA PROTECTION OFFICER. We currently do not process personal data, but if we do in the future, the organization responsible for ensuring that your Personal Data is processed in compliance with applicable regulations will be identified in this section (the “Data Controller”). In the future, if you have any concern, question or if you would like to exercise any of your rights with respect to your Personal Data, you may contact our Data Protection Officer (“DPO”) at support@after.com.

  10. NO COOKIES . Because we are operating the Networks on the websites of the respective Brands, any and all cookies will be subject to the cookie policy of the Brand, which we have no input in or control over, and therefore please contact the applicable Brand if you have questions or concerns regarding the same.

  11. CHANGES TO THE POLICY. We may update this policy to reflect changes to our information practices, but we will not reduce your rights under this Privacy Policy without your express consent. We will post any changes to this page and, if the changes are significant, we will provide notice. We may also keep prior versions of this Privacy Policy in an archive for your review. We encourage you to periodically review our Privacy Policy for the latest information on our privacy practices and to contact us if you have any questions or concerns.

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